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Evie Brown
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Decks in this class (23)
The promotional mix- pages 1-9
What is promotion,
Purpose of promotion,
Promotional mix definition
75
cards
Target markets and segmenting markets- pages 10-13
How do enterprises choose the mos...,
What is a b2b market,
What is a b2c market
29
cards
Financial documents- pages 14-18
What are financial documents used...,
What is the order of the financia...,
What is a purchase order
14
cards
Advertising- pages 2-3
Advertising,
What is the purpose of advertising,
What does the message mean in adv...
26
cards
Sales promotion- pages 4-5
Sales promotion,
Purpose of sales promotion,
Main methods of sales promotion
15
cards
Personal selling- page 7
Personal selling,
What in face to face method in pe...,
What is telephone method in perso...
13
cards
Public relations- page 8
Public relations,
Purpose of public relations,
Brand image definition
16
cards
Direct Marketing- pages 8
Direct marketing,
Purpose of direct marketing,
Benefit of direct marketing
20
cards
Payment methods- page 19
Name the different types of payme...,
What is a debit card,
What is a credit card
32
cards
Key terms
Revenue,
Costs,
Fixed costs
28
cards
Income, costs and financial terminology- pages 21-23
When do enterprises receive income,
Main types of revenue,
What is cash sales
20
cards
Promotion
What is promotion,
Purpose of promotion,
Promotional mix definition
4
cards
Fixed and current assets- page 26
Asset,
Two types of asset,
Current asset
7
cards
Liabilities,debtors and creditors- pages 27
Liability,
An enterprise may owe money to,
Two types of liabilities
13
cards
Capital and net current assets- page 28
Capital,
Net current assets,
Types of capital
9
cards
Statement of comprehensive income- pages 29-30
Statement of comprehensive income,
What can a statement of comprehen...,
Purpose of comprehensive statemen...
8
cards
Cash flow and cash flow statements and forecasts- pages 38-39
Cash flow,
What does cash flow depend on,
What is the difference between ou...
12
cards
Analysis of cash flow information, problems and forecasting and improving cash flow- pages 40-42
Positive closing balance,
Negative closing balance,
Why can cash flow problems happen
6
cards
Cash, sales and purchases - page 37
Cash,
How is cash generated,
How can cash be used
8
cards
Breakeven- pages 43-47
Breakeven,
Breakeven point,
What information does a breakeven...
15
cards
Statment of financial position- pages 31-32
Statement of financial position,
Purpose of financial position,
How do you prepare a financial po...
4
cards
Internal sources of finance- page 49
Internal source of finance,
Types of internal sources of finance,
Owner funds
6
cards
External sources of finance- short-term and long term -pages 50-51
External sources of finance short...,
External sources of finance long ...
2
cards
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BTEC Buisness
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