1
Q
What is Promotion?
A
Promotion is any method of communication that tries to encourage potential and current customers to buy products
2
Q
Purpose of promotion
A
- Create a positive image of the enterprise in the minds of current and potential customers
- Encourage current and potential customers to buy products
3
Q
Promotional mix definition
A
A combination of promotional methods that can be used to get potential customers to buy products.
4
Q
What the elements of promotional mix?
A
- Direct Marketing
- Advertising
- Sales promotion
- Personal Selling
- Public Relations
BTEC Buisness
flashcards
Decks in class (23)
# Cards
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The promotional mix- pages 1-975
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Target markets and segmenting markets- pages 10-1329
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Financial documents- pages 14-1814
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Advertising- pages 2-326
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Sales promotion- pages 4-515
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Personal selling- page 713
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Public relations- page 816
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Direct Marketing- pages 820
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Payment methods- page 1932
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Key terms28
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Income, costs and financial terminology- pages 21-2320
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Promotion4
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Fixed and current assets- page 267
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Liabilities,debtors and creditors- pages 2713
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Capital and net current assets- page 289
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Statement of comprehensive income- pages 29-308
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Cash flow and cash flow statements and forecasts- pages 38-3912
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Analysis of cash flow information, problems and forecasting and improving cash flow- pages 40-426
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Cash, sales and purchases - page 378
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Breakeven- pages 43-4715
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Statment of financial position- pages 31-324
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Internal sources of finance- page 496
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External sources of finance- short-term and long term -pages 50-512
