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Decks in this class (22)
1.1- meeting customer needs
What are marketing objectives 1,
What are marketing strategies 2,
What is marketing segmentation 3
37
cards
1.2- the market
What is demand 1,
Name 5 things that change demand 2,
What is a shock 3
16
cards
1.3- marketing mix
What is function 1,
What are aesthetics 2,
What are costs in the design mix 3
55
cards
1.4- managing people
What is an asset staff 1,
What is a cost staff 2,
How can staff be an asset 3
86
cards
1.5- entrepreneurs and leaders
What is an entrepreneur 1,
What is the role of an entreprene...,
What are entrepreneur personality...
35
cards
2.1- raising finance
List ways a business can raise fi...,
Why do businesses raise finance 2,
What is working capital 3
35
cards
2.2- financial planning content
What is a sales forecast 1,
What is the purpose of using a sa...,
How do you produce a sales foreca...
58
cards
2.2- financial planning formulas
Formula for sales volume 1,
Formula for sales revenue 2,
Variable costs per unit formula 3
11
cards
2.3- managing finance content
What is cash 1,
What is profit 2,
What are some ways a business wou...
33
cards
2.3- managing finance formulas
What is the formula for current r...,
What is the formula for acid test...,
What is the formula for working c...
3
cards
2.4- resource management
What is production 1,
What is job production 2,
What are the advantages of job pr...
52
cards
2.5- external management
What is inflation 1,
What is consumer price index cpi 2,
How does inflation affect busines...
58
cards
3.1- business objectives and strategy
What is strategic direction 1,
What is ansoff s matrix 2,
What is market penetration 3
73
cards
3.2- business growth
What are reasons for growth 1,
What is synergy as an objective o...,
What are economies of scope as an...
41
cards
3.3- decision making techniques
What is time series analysis 1,
Why would a business want to pred...,
What are the four components of t...
47
cards
3.4- influences on business decisions
What influences decision making 1,
What are timescales 2,
What is corporate culture 3
77
cards
3.5- Assessing competitiveness
What is gearing ratio 1,
What is the formula for gearing r...,
What is roce return on capital em...
17
cards
3.6- Managing Change
What are examples of things that ...,
What are possible effects of busi...,
What are key factors of change 3
14
cards
4.1- globalisation
What are growing economies 1,
What is economy 2,
What is gdp 3
43
cards
4.2- global markets and business expansion
What are push factors 1,
What are pull factors 2,
What are potential push factors 3
19
cards
4.3
What is marketing 1,
What is global marketing 2,
What are the two main approaches ...
15
cards
4.4- Global Industries and MNCs
What are ethics 1,
What are morals 2,
How could a business be unethical 3
13
cards
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