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Decks in this class (20)
1.1.1 - Classification of Business
Classification of Business
18
cards
1.1.2 - Common Business Objectives
What is a mission statement 1,
Why would a business have a missi...,
What is a business objective 3
10
cards
1.1.3 - Measurement of Profit
What s the formulae for revenue 1,
What s the formulae for profit 2,
What s the formulae of total costs 3
15
cards
1.2.1 - Business Forms
What is in the private sector 1,
What is in the public sector 2,
What is privateisation 3
8
cards
1.2.2 - Shares & Shareholders
What is a share 1,
What is share capital 2,
Why do investors buy shares 3
19
cards
Formulae
Gross profit 1,
Operating profit 2,
Net profit 3
38
cards
Exam Structure
Command word explain 1,
Command word analyze 2,
At the end justify answer 3
12
cards
1.3.1 - External Environment
What is meant by the term externa...,
What external factors might impac...,
How do external factors impact a ...
19
cards
1.3.1 - External Environment P2
What happens in a boom 1,
What happens in a downturn 2,
What happens in a recession 3
18
cards
2.1 - Management and Leadership Styles
What qualities does a manger have 1,
What qualities does a leader have 2,
What is a leaders role 3
15
cards
2.2 - Decisions Trees
What do decision trees show 1,
What does a decision trees enable...,
What are the benefits of decision...
5
cards
2.3 - Stakeholders
What is a stakeholder 1,
Why is a stakeholder important 2,
What are some examples of interna...
21
cards
3.1 - Setting Market Objectives
What is marketing 1,
What are the different ways of ma...,
What is the purpose of marketing 2
11
cards
3.2.1 - Understanding Markets & Customers
What is market research 1,
What are the 6 ways market resear...,
What is primary research 3
8
cards
3.2.1 - Understanding Markets & Customers - Part 3
What is sampling 1,
What are the three methods of sam...,
What is a confidence level 3
4
cards
3.2.1 - Marketing Research - Part 4
Blank 1
1
cards
3.2.3 - Price & income elasticity of demand - Part 1
What is elasticity of demand 1,
What is price elasticity of demand 2,
What is income elasticity of dema...
13
cards
3.3.1 - Segmentation, targeting, positioning
What is market segmentation 1,
What are the 3 stages of segmenta...,
What are the 4 factors that contr...
18
cards
3.4.1 - The Marketing Mix - Product - Part 1
What is the marketing mix 1,
What are the 5 stages of the mark...,
What are the 7p of the marketing ...
8
cards
3.4.1 - The Marketing Mix - Product - Part 3 - Boston Matrix
What are some extension strategies 1,
What are the pros of the product ...,
What are the cons of the product ...
12
cards
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