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By:
Matt Webb
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Decks in this class (13)
Definitions
What does dagmar stand for 1,
4 steps of aida 2,
What does atr stand for 3
32
cards
Change
What are the internal sources of ...,
What are the external sources of ...,
Why does change often meet resist...
11
cards
Change Management Models
What are the three steps of lewin...,
What are the elements of mckinsey...,
What is the purpose of mckinsey s...
8
cards
External Influences On Marketing
What are the seven types of exter...,
Economic factors that affect mark...,
Effects on marketing as a result ...
15
cards
Ansoff Matrix
What are the four parts to ansoff...,
What is market penetration 2,
What is market development 3
5
cards
Decision Making
What is opportunity cost 1,
What are the reasons for risk 2,
What are the two types of risk 3
14
cards
Objectives, Strategies And Contingency Planning
What is the hierarchy of objectiv...,
What does a functional strategy a...,
What does a business strategy aim...
9
cards
Flexible Working Practices
What are the six types of flexibl...,
What is term time working 2,
What is flexi time work 3
7
cards
Franchises
What is a franchise 1,
What is a royalty payment 2,
What are the advantages of a fran...
6
cards
Supply And Demand
What are market forces 1,
What are the factors affecting su...,
What are the factors affecting de...
3
cards
Interpreting Elasticity
If the result of the elasticity c...,
If the result of the elasticity c...,
If the result of the elasticity c...
7
cards
Pricing Strategies
List all pricing strategies 1,
What is skimming pricing strategy 2,
What is penetration pricing 3
13
cards
Location And Logistics
What are the factors affecting th...,
Key factors affecting logistics d...,
What is outsourcing 3
6
cards
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Business A2
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