Ansoff Matrix

Question 1

What are the four parts to Ansoff’s matrix?

Answer 1

Market penetration
Market development
Product development
Diversification

Question 2

What is market penetration?

Answer 2

Selling an existing product in an existing market

Question 3

What is market development?

Answer 3

Selling an existing product in a new market

Question 4

What is product development?

Answer 4

Selling a new product in an existing market

Question 5

What is diversification?

Answer 5

Selling a new product in a new market