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Decks in this class (22)
1.11 The market
Market size and equation 1,
Market share definition and equat...,
Change equation 3
18
cards
1.1.2 Market research
Market research definition 1,
What are 3 key areas of market re...,
Primary market research 3
25
cards
1.1.3 Market positioning
What can businesses do after mark...,
Market segmentation 2,
4 methods of segmentation 3
15
cards
1.2.1 Demand
Demand definition 1,
What is a normal good 2,
Rules for drawing demand curve 3
13
cards
1.2.2 supply
Supply definition 1,
Producer definition 2,
As price falls supply 3
13
cards
1.2.3 markets
Market equilibrium 1,
What is market equilibrium also k...,
What does a change in demand or s...
6
cards
1.2.4 PED
Equation of ped q before you p 1,
What happens when price goes up 2,
Is ped a 3
8
cards
1.2.5 YED
Yed equation 1,
What does yed show us 2,
Does increase in income cause dem...
7
cards
1.3.1 product and marketting strategy
Elements of product 1,
Product differentiation and 3 way...,
Unique selling point 3
19
cards
1.3.2 branding and promotion
Promotion 1,
Objectives of promotion 2,
Purpose of promotion 3
19
cards
1.3.4 distribution
What is distribution 1,
Intermediary 2,
Distribution channels 3
18
cards
1.4.1 approaches to staffing
What does treating staff as an as...,
What are benefits of treating sta...,
What does staff as a cost involve 3
17
cards
1.4.2 receuitment, selection and training
What is the recruitment and selec...,
Job description 2,
A person specification 3
10
cards
1.4.3 organisation design
Chains of command 1,
Delegation 2,
Organisational structure 3
23
cards
1.4.4 motivation in theory and practice
What are 4 theories of motivation 1,
Taylor s scientific management 2,
What is taylor s ideas linked to ...
10
cards
1.4.5 leadership
What are 4 types of leadership st...,
Leadership definition 2,
Management definition 3
10
cards
1.5.2 entrepreneurial motives and characteristics
What are some characteristics of ...,
What are some entrepreneurial ski...,
What are motives for being an ent...
3
cards
1.5.3 business objectives
What is it important to remember ...,
2 key objectives of business 2,
Other objectives may include 3
8
cards
1.5.4 forms of business
Different types of business 1,
Sole trader 2,
Of sole trader 3
24
cards
1.3.3 pricing strategies
What is price 1,
Price taker 2,
Price maker 3
18
cards
Design Mix
Design mix definition 1,
What does the design mix consist ...,
Aesthetics 3
7
cards
EXAM TECHNIQUE
What is 10 mark exam structure an...,
20 marker exam structure 2
2
cards
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