equation of PED (Q before you P)
%change in quantity demanded % change in price
what happens when price goes up
quantity demanded goes down
is PED a %
no PED is always a number
what range is elastic and what is inelastic
anything between -1 and 1 is inelastic
anthing <-1 is elastic
anything >1 is elastic
what does it mean if PED is inelastic
demand is unresponsive to a change in price
what does it mean if PED is elastic
D is responsive to a change in price
why do some goods have elastic or inelastic demand? (6)
necessity/ luxury
number and closeness of substitutes
addictiveness
brand loyalty
time period
proportion of income taken up by the product (if a£1 good increases by 10% it’s only 10p but if a £1000 good increases by 10% it’s £100 and that is much more)
what happens when you raise price of elastic and inelastic goods
inelastic goods raising price will raise total revenue
elastic goods raising price will lower total revenue