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Business revision

This class was created by Brainscape user Shannon Paterson. Visit their profile to learn more about the creator.

By: Shannon Paterson
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Decks in this class (19)

The Marketing Environment/ chapter 2
What is the macro environment and...,
What political factors can affect...,
What economic factors can affect ...
14  cards
Consumer Behaviour/ Chapter 3
What are the 5 stages of the cons...,
Explain the 5 roles of the buying...,
Explain the evaluation and choice...
5  cards
Organisational buying/ Chapter 4
Explain the 3 types of organisati...,
What 6 roles have been identified...,
What is the initiators job in the...
16  cards
Marketing Ethics/ Chapter 5
What is ethics,
What is business ethics,
What is marketing ethics
14  cards
Marketing Research/ Chapter 6
What is secondary data collection,
What is primary data collection,
What are the 3 primary research a...
9  cards
Segmentation, Targeting and Positioning/ Chapter 7
Why does segmentation positioning...,
What is stp step by step,
Define market segment
11  cards
Value Through Products/ Chapter 8
What is a product,
What types of new products are there,
How do you create an innovative c...
10  cards
Value Through Services/ Chapter 9
What is a service,
What are the characteristics of s...,
What is the barriers to the match...
5  cards
Value Through Relationships/ Chapter 10
What is transactional marketing,
What is relationship marketing,
What is the definition of relatio...
15  cards
Innovation/ Chapter 11
What are some misconceptions abou...,
What is innovation,
What are the 3 approaches to inno...
6  cards
Pricing/ Chapter 12
What does the demand curve show,
What is the role of pricing,
What are advantages of full cost ...
12  cards
Communication/ Chapter 14
What types of communication is there,
Why do we need to communicate,
What is the simple model of commu...
12  cards
Social Media/ Chapter 16
What is touch points,
What are the 7 fundamentals
2  cards
Distribution/ Chapter 17
Define the channel of distribution,
What is functional distribution,
What is the direct marketing channel
6  cards
Marketing Planning/ Chapter 18
What are the key planning questions,
What are mission statements influ...,
What should an effective mission ...
10  cards
Competitive positions/ Chapter 19
What is market commonality,
What is resource similarity,
What are strategic marketing obje...
5  cards
Product Strategy/ Chapter 20
What are the uses of a product li...,
What are the limitations of produ...,
What is the definition of portfol...
11  cards
Global Marketing/ Chapter 21
What is the difference between st...,
What are some difficulties in cre...,
What are some advertising positio...
5  cards
Implementation and Control/ Chapter 22
What is the circle for marketing ...,
What are the objectives of market...,
What is the ladder of support
8  cards

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Business revision

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