Distribution/ Chapter 17

Question 1

define the channel of distribution?

Answer 1

the means by which products are moved from producer to the ultimate consumer

Question 2

what is functional distribution?

Answer 2

products need to be available in adequate quantities, in convenient locations and at times when customers want to buy them

Question 3

what is the direct marketing channel?

Answer 3

when products go from the producer straight to the consumer

Question 4

what is indirect marketing channels?

Answer 4

• where products move from the producer, to a retailer like John Lewis, then are sold to the consumer.
• or producer, to wholesaler, to retailer then to consumer
• or producer, to agent, to wholesaler, to retailer then to consumer

Question 5

what environmental impacts does Business to consumer distribution have?

Answer 5

• waste

- carbon footprint

Question 6

what is the inverted pyramid of sustainability?

Answer 6

• refuse
• reduce
• reuse
• repair
• redistribute
• recycle
• throw away