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business studies marketing

This class was created by Brainscape user Victor Huang. Visit their profile to learn more about the creator.

By: Victor Huang
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Decks in this class (19)

05 Role of Marketing
What is marketing
1  cards
06.2 influences on marketing - factors influencing customer choice
What is customer choice,
4 influences on customer choice,
Psychological factors
7  cards
06.3 consumer laws
The australian consumer law,
Competition and consumer act 2010,
Deceptive and misleading advertising
6  cards
06.4 ethical influences
Ethical criticisms of marketing,
Truth and accuracy in advertising,
Good taste in advertising
8  cards
07.2 Situational analysis - SWOT analysis and product life cycle
Swot,
Strengths,
Weakness
11  cards
07.3 market research
What is market resarch,
Three steps of the market research,
Three steps of the market researc...
6  cards
07.4 establishing market objectives
What are market objectives,
Increasing market share,
Expanding the product range
4  cards
07.5 identifying target markets
What is target market,
Mass marketing approach,
Market segmentation approach
4  cards
07.6 developing marketing strategies
Marketing mix
1  cards
07.7 implementing, monitoring, and controlling not done
Developing a financial forecase,
Implementation,
Monitoring
7  cards
08.2 market segmentation
Market segmentation,
Segmenting consumer markets,
Demographic segmentation
6  cards
08.3 prodcut/service differentiation and positioning
Product service differentiation,
Points of differentiation,
Points of differentiation custome...
6  cards
08.4 products - goods and or services
Total product concept,
Branding,
Benefits of branding
5  cards
08.5 price and pricing methods
Pricing methods,
Pricing methods cost based pricing,
Pricing methods cost based pricing
10  cards
08.6 promotion
Promotion,
Promotion mix,
Promotion mix advertising
7  cards
08.7 place / distribution
Distribution channels traditional...,
Distribution channels non store r...,
Channel choice
10  cards
08.8 people, process and physical evidence
People,
Process,
Physical evidence
3  cards
08.9 e marketing
E marketing,
E marketing techniques,
Social media advertising
5  cards
08.10 global marketing
Transnational corporation tnc,
Global branding,
Standardisation
6  cards

More about
business studies marketing

  • Class purpose General learning

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