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Decks in this class (31)
1.1.1 Intro to marketing
What do market strategies need to...,
Market share 2,
Market share formula 3
6
cards
1.1.2 The market
What are the characteristics of a...,
What are the 2 pros of a mass mar...,
What are the cons of a mass market 3
12
cards
1.1.3 Market research
What is market research 1,
What is product orientation 2,
What is market orientation 3
17
cards
1.1.4 Market positioning
What is the market position 1,
What is a marketing map 2,
What are an advantage and disadva...
11
cards
1.2.1 Demand
What is demand 1,
What is the law of demand in rela...,
What 7 examples cause changes in ...
7
cards
1.2.2 Supply
What is supply 1,
What is the supply law in relatio...,
What are the 4 causes of change i...
4
cards
1.2.3 Market equilibrium
What is equilibrium 1,
If price is set above equilibrium...,
If price is set below equilibrium...
10
cards
1.2.4 Price elasticity of demand
What is the price elasticity of d...,
What is the formula for ped 2,
What is the formula for percentag...
9
cards
1.2.5 Income elasticity of demand
What is income elasticity of dema...,
What is the formula for income el...,
If the value of yed is more than ...
7
cards
1.3.1 Product and service design
What is the marketing mix 1,
What is the design mix 2,
What is the function 3
7
cards
1.3.2 Branding and promotion
What is promotion 1,
What are the 4 types of promotion 2,
What is personal selling 3
26
cards
1.3.3 Pricing strategies
What are the 6 pricing strategies 1,
Whats cost plus pricing 2,
What s the formula for cost plus ...
20
cards
1.3.4 Distribution
What is the main objective of dis...,
What is a distribution channel 2,
What is an intermediary 3
13
cards
1.3.5 Product life cycle and portfolio
Define the product life cycle 1,
What are the 3 key uses of the pr...,
What are the 5 stages of the prod...
31
cards
1.3.5 Marketing strategies
What is business to business mark...,
What does advertising need to be ...,
What is the emphasis on in b2b ma...
11
cards
1.4.1 Approaches to staffing
What are staff 1,
What 2 things can owners within a...,
Staff as an asset 3
33
cards
1.4.2 Recruitment, selection and training
Define recruitment 1,
What are the 3 reasons to recruit...,
Give 3 possible costs of recruitm...
20
cards
1.4.3 Organisational design
Define organisational structure 1,
What 2 things does the organisati...,
Define chain of command 3
22
cards
1.4.4 Motivational theories
Taylors scientific management 1,
Strength of taylor 2,
Limiattion of taylor 3
24
cards
1.4.5 leadership
Define leadership 1,
What s the difference between lea...,
What are the 4 types of leadership 3
15
cards
1.5.1 The role of an entrepreneur
How can entrepreneurs develop and...,
Define an entrepreneur 2,
What is an intrapreneurship 3
14
cards
1.5.2 Entrepreneurial motives and characteristics
Give characteristics of a success...,
What are 2 financial motives for ...,
What is profit maximisation 3
7
cards
1.5.3 Business Objectives
What is an objective 1,
What are the 6 objectives busines...,
What is sales maximisation 3
12
cards
1.5.5 Business choices
Why does a business need to consi...,
What is a trade off 2,
What is opportunity cost 3
4
cards
1.5.6 Business leadership
What is a leader 1,
What should an entrepreneur want ...,
What 6 things must a good leader ...
9
cards
1.1 KEY TERM
Market segmentation 1,
Mass marketing 2,
S and l of mass marketing 3
21
cards
1.2 KEY TERM
Demand 1,
Relationship of price and income ...,
Supply 3
14
cards
1.5.4 Forms of businesses
What is an incorporated business 1,
What is an unincorporated business 2,
What is a legal entity 3
26
cards
1.3 KEY TERM
Marketing mix 1,
Design mix 2,
Promotion 3
67
cards
1.4 KEY TERM
Staff as an asset 1,
S and l of staff as an asset 2,
Staff as a cost 3
67
cards
1.5 KEY TERM
Entrepreneur 1,
Role of entrepreneur 2,
Objective 3
23
cards
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Business theme 1
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