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harlei iles
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Decks in this class (20)
1.1.1 Intro to marketing
What do market strategies need to...,
What is market segmentation 2,
What is a marketing strategy 3
4
cards
1.1.2 The market
What is a mass market 1,
What are the characteristics of a...,
What are the 2 pros of a mass mar...
16
cards
1.1.3 Market research
What is market research 1,
What is product orientation 2,
What is market orientation 3
17
cards
1.1.4 Market positioning
What is the market position 1,
What does market positioning link...,
What is a marketing map 3
12
cards
1.2.1 Demand
What is demand 1,
What is the law of demand in rela...,
What 7 examples cause changes in ...
6
cards
1.2.2 Supply
What is supply 1,
What is the supply law in relatio...,
What are the 4 causes of change i...
3
cards
1.2.3 Market equilibrium
What is equilibrium 1,
What s another word for equilibri...,
If price is set above equilibrium...
11
cards
1.2.4 Price elasticity of demand
What is the price elasticity of d...,
What is the formula for ped 2,
What is the formula for percentag...
10
cards
1.2.5 Income elasticity of demand
What is income elasticity of dema...,
What is the formula for income el...,
If the value of yed is more than ...
9
cards
1.3.1 Product and service design
What is the marketing mix 1,
What is the design mix 2,
What is the function 3
7
cards
1.3.2 Branding and promotion
What is promotion 1,
What are the 4 types of promotion 2,
What is personal selling 3
34
cards
1.3.3 Pricing strategies
What are the 6 pricing strategies 1,
Whats cost plus pricing 2,
What is a mark up 3
23
cards
1.3.4 Distribution
What is the main objective of dis...,
What is a distribution channel 2,
What is an intermediary 3
25
cards
1.3.5 Product life cycle and portfolio
Define the product life cycle 1,
What are the 3 key uses of the pr...,
What are the 5 stages of the prod...
40
cards
1.3.5 Marketing strategies
What is mass marketing 1,
What is the benefit to mass marke...,
What sort of pricing do mass mark...
23
cards
1.4.1 Approaches to staffing
What are staff 1,
Define staffing 2,
What 2 things can owners within a...
35
cards
1.4.2 Recruitment, selection and training
Define recruitment 1,
What are the 3 reasons to recruit...,
Give 3 possible costs of recruitm...
25
cards
1.4.3 Organisational design
Define organisational structure 1,
What 2 things does the organisati...,
What 4 factors may impact the org...
33
cards
1.4.4 Motivation in theory
Define motivation 1,
Give the benefit of motivated sta...,
Give 3 features employees may sho...
19
cards
1.4.5 leadership
Define leadership 1,
What s the difference between lea...,
What are the 4 types of leadership 3
15
cards
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Business theme 1
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