This class was created by Brainscape user Elizabeth Charlton. Visit their profile to learn more about the creator.
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Decks in this class (24)
entrepeneurialship
What is profit maximisation,
What is profit satisficing,
What kind of second aims can be p...
12
cards
The market
Mass market,
Niche market,
What is niche marketing
13
cards
market research
Market orientation,
How does market orientation allow...,
Why do businesses use loyalty cards
14
cards
demand
Demand,
Effective demand,
What does the amount of good dema...
11
cards
supply
Supply,
How does the introduction of new ...,
How do indirect taxes decrease su...
5
cards
theme 1 calculations
Market share,
Price elasticity of demand,
Income elasticity of demand
3
cards
price elasticity of demand
Define peod,
What is price inelastic demand,
What is price elastic demand
8
cards
distribution
Define distribution,
Define distribution channel,
Define intermederies
9
cards
promotion
Give 3 examples of advertisements,
What is sales promotion,
What is publicity
20
cards
market mapping
What does a business use a market...,
How can a business use a market m...,
What is a market map
8
cards
pricing strategies
What is cost plus pricing,
What is competitive pricing,
What is skimming creaming
12
cards
product design
What are the 3 elements of the de...,
What is ergonomics,
What is meant by the function of ...
16
cards
staffing
How are staff an asset,
How are staff a cost,
What are the elements of a flexib...
4
cards
marketing strategies
What are the 5 stages of the prod...,
What are the characteristics of a...,
Where is star on the boston matrix
23
cards
customer loyalty
How do businesses use communicati...,
How do businesses use customer se...,
How do businesses use customer in...
6
cards
motivation theories
What is negative motivation,
What is working to rule,
What was taylors theory about
17
cards
recruitment and induction
What is induction training,
What is the first step of the rec...,
What is a job description
13
cards
motivation: financial
Profit share,
Performance related pay,
Delegation
5
cards
organisational design
What is a span of control,
What does an organisational chart...,
What are the advantages of a tall...
8
cards
leadership
Leadership,
Management,
Autocratic leader
11
cards
legislation
Oft,
Why do businesses need legislation,
Consumer protection act 1987
6
cards
income elasticity of demand
Discretionary expenditure,
Income elastic demand,
Income inelastic demand
4
cards
branding
Benefits of strong branding,
Ways to build a strong brand,
Manufactured brands
9
cards
distribution
Distribution,
Manufacturer to consumer,
Manufacturer retailer consumer
6
cards
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business theme 1
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