distribution

Question 1

define distribution

Answer 1

the delivery of goods from producer to consumer

Question 2

define distribution channel

Answer 2

the route taken by the product from producer to consumer

Question 3

define intermederies

Answer 3

different stages of distribution channel

Question 4

define manufacturer

Answer 4

business that makes the product

Question 5

what is direct selling

Answer 5

manufacturer sells directly to consumer

Question 6

what are retailers

Answer 6

high street stores. sell from manufacturer to consumer

Question 7

what are wholesalers

Answer 7

shops that buy in bulk, sell on to retailers

Question 8

what are agents/ brokers

Answer 8

link between business and consumer e.g estate agent, sell on to wholesalers

Question 9

what is an advantage of having an international agent

Answer 9

understand the culture of different country in order to ensure sale