Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Catolica: Marketing Management

This class was created by Brainscape user Leona Rethmann. Visit their profile to learn more about the creator.

By: Leona Rethmann
Start Studying

Decks in this class (6)

Session 1
How does marketing drive behaviour,
What is the misguided view on mar...,
What is marketing actually about
26  cards
Session 2
What is segmentation,
Why is segmentation important,
On which segment should a company...
16  cards
Session 3
What is a brand,
What is brand equity,
What is brand awareness what are ...
22  cards
Session 4
How does loyality differ between ...,
Why should companies focus on wha...,
How does the halo effect helpt co...
9  cards
Session 5
What are the 6 routes to persuasi...,
Explain the,
What is reciprocity
21  cards
Exam question examples (altklausur)
1 explain when and why experience...,
2 explain when and why product en...,
3 please explain when and why han...
5  cards

More about
Catolica: Marketing Management

  • Class purpose General learning

Learn faster with Brainscape on your web, iPhone, or Android device. Study Leona Rethmann's Catolica: Marketing Management flashcards now!

How studying works.

Brainscape's adaptive web mobile flashcards system will drill you on your weaknesses, using a pattern guaranteed to help you learn more in less time.

Learn more about spaced repetition

Add your own flashcards.

Either request "Edit" access from the author, or make a copy of the class to edit as your own. And you can always create a totally new class of your own too!

What's Brainscape anyway?

Brainscape is a digital flashcards platform where you can find, create, share, and study any subject on the planet.

We use an adaptive study algorithm that is proven to help you learn faster and remember longer....

Looking for something else?

Marketing 5410: Marketing Management
  • 14 decks
  • 249 flashcards
  • 65 learners
Decks: Chapter 1 Strategic Planning And The Mar, Chapter 2 Marketing Information Research, Chapter 5 Market Segmentation, And more!
Actuarial Risk Management CA1
  • 57 decks
  • 1656 flashcards
  • 546 learners
Decks: Chapter 0 Ca1, Chapter 1 2 Professionalism Stakeholders, Chapter 3 External Environment, And more!
Find Flashcards
Make Flashcards
Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions