This class was created by Brainscape user Penelope :))). Visit their profile to learn more about the creator.
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Penelope :)))
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Decks in this class (16)
What women want
What is consumer behaviour 1,
Why do marketers need to understa...,
What is the definition of custome...
54
cards
Understanding consumer decisions 1
Blank 1,
What is the first stage of the co...,
What occurs during the need recog...
30
cards
Consumer decisions 2
Blank 1,
What is stage 3 in the consumer d...,
What are the three decision makin...
25
cards
Culture
Blank 1,
Define culture 2,
How does culture impact consumer ...
59
cards
Family and Social Class 1
Blank 1,
What are the learning outcomes re...,
How do family and social class in...
37
cards
Family and social class 2
Blank 1,
What is consumer socialisation 2,
What influences consumer decision...
37
cards
communication
Blank 1,
What is the most important aspect...,
What role does understanding cons...
61
cards
motivation
Blank 1,
What serves as the motivation for...,
What are the different types of c...
42
cards
personality
Blank 1,
What is the quote by anthelme bri...,
What is the goal of the analysis ...
57
cards
sensation & perception
Blank 1,
What are the 4ps of marketing tha...,
What is the definition of sensati...
56
cards
learning
Blank 1,
What is the definition of consume...,
What are the key learning outcome...
90
cards
attitude
Blank 1,
What is the definition of attitud...,
What motivates consumers to buy o...
59
cards
marketing of innovation
Blank 1,
What is innovation in consumer be...,
What are the characteristics of i...
32
cards
marketing of innovation 2
Blank 1,
What is the definition of the dif...,
What are the 5 stages of adoption 3
40
cards
marketing to ecom
Blank 1
1
cards
ethics and social responsibility
Blank 1
1
cards
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Cb for kh
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