This class was created by Brainscape user Alexander Mikhassiak.
By:
Alexander Mikhassiak
- decks
- flashcards
- learners
Decks in this class (8)
Chapter 1
Marketing: Creating customer value and engagement
30
cards
Chapter 5
Understanding consumer and business buyer behaviour
3
cards
Chapter 7 - Product Mix
What is a product and service 1,
What are the three levels of prod...,
What are the product and service ...
25
cards
Chapter 8 - New Product Development
What is new product development 1,
Why develop new products 2,
What are some of the reasons that...
15
cards
Chapter 9 - Price mix
What is price 1,
What are 2 common pricing mistakes 2,
What are the three pricing strate...
20
cards
Chapter 10 - Place Mix
What is a value delivery network 1,
What is a marketing channel 2,
What are 3 reasons that marketing...
21
cards
Chapter 12 - Promotion Mix
What is a promotion mix and what ...,
What are the 5 promotion tools 2,
What is advertising 3
46
cards
Chapter 15 - Global marketplace
What is a global firm 1,
What are 3 problems faced by inte...,
What are the 6 steps in internati...
17
cards
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Comm 223
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