This class was created by Brainscape user L G. Visit their profile to learn more about the creator.
By:
L G
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Decks in this class (12)
Chapter1: Creating Customer Value And Engagement
What is marketing,
What are goals 2 of marketing,
What is value
36
cards
Chapter2: Company And Marketing Strategy: Partnering To Build Customer Engagement, Value, And Relationships
Marketing strategy involves two k...,
What is marketing at its core,
Customer value driven marketing s...
14
cards
Chapter3: Analyzing The Marketing Environment
Marketing environment,
Actors in the microenvironment,
The company
17
cards
Chapter4: Managing Marketing Information To Gain Customer Insights
Marketing information,
Today s big data,
Customer insights
25
cards
Chapter5: Understanding Consumer And Business Buyer Behaviour
Consumer buyer behaviour,
Consumer market,
Factors influencing consumer beha...
27
cards
Chapter6: Customer Value-driven Marketing Strategy: Creating Value For Target Customers
Marketing strategy,
Designing a customer value driven...,
Major segmentation variables for ...
31
cards
Chapter7: Products, Services, And Brands: Building Customer Value
Product vs service,
Products services and experiences,
Three levels of product
26
cards
Chapter8: Developing New Products And Managing The Product Life Cycle
What are new products,
Creating successful new products ...,
Companies find and develop new pr...
20
cards
Chapter9: Pricing: Understanding And Capturing Customer Value
Price,
Considerations in setting price s...,
Major pricing strategies
23
cards
Chapter10: Marketing Channels: Delivering Customer Value
Supply chains,
Value delivery network,
Marketing channels distribution c...
24
cards
Chapter12: Engaging Customers And Communicating Customer Value: Advertising And Public Relations
Promotion mix,
Advertising,
Sales promotion
22
cards
Chapter13: Personal Selling And Sales Promotion
Personal selling,
Salesperson,
The role of the sales force
24
cards
More about
COMM223
- Class purpose General learning
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