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consumer behavior

This class was created by Brainscape user Phuong Nguyen. Visit their profile to learn more about the creator.

By: Phuong Nguyen
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Decks in this class (12)

chap 1: consumer bahavior and marketing strategy ( slide 6,7,10,11)
Slide 1individual s ind vij w l,
Slide 1organization s org ni zash n,
Slide 1select s lekt students mus...
36  cards
chap 1: slide 13,14
Slide13_marketing_strategysuperio...,
Slide13_marketing_strategytarget ...,
Slide13_marketing_strategy requir...
21  cards
chap 1: slide 17,18
Slide17_overall_conceptual_modeln...,
Slide17_overall_conceptual_modelt...,
Slide17_overall_conceptual_modelo...
30  cards
chap 1: slide 20, 21
Slide20_selfconcepttotality to ta...,
Slide20_selfconceptthe totality o...,
Slide20_selfconceptself concept i...
12  cards
chap 2: slide 2, 6, 7
Cross culturevariations ve re ash...,
Across boundary bound re task tas...,
Nonverbal communications
15  cards
chap 7: group influences on consumerbehavior
Slide 4 reference group influncea...,
Slide4 reference group influncea ...,
Slide_5 reference group influncef...
8  cards
questions chap 7
What is group,
What is a reference group,
How many criteria useful in class...
8  cards
chap 4 The changing american society: damogarphics and social stratification
S thay d i c a xa h i m s phan ch...,
Th h ti n tr m c m phi n mu n bab...,
S phan t ng xa h i1 y u t kinh t ...
12  cards
chap 5 the changing american society: subculture
Slide 2 b n ch t c a cac n n ti u...,
N n van hoa dan t c slide31 ng i ...,
Slide6_ ng i m g c phinhan kh u h...
6  cards
chap 6 The american society: families and household
Slide5_ h gia dinh nh h ng d n qu...,
Slide6_ lo i h gia dinhh gia dinh...,
Slide8gia dinh h n h p la m t gia...
11  cards
chap 1
Hanh vi tieu dung la nghien c u c...,
Slide 7 ng d ng c a hanh vi ng i ...,
Phan khuc th tr ng la m t ph n c ...
14  cards
chap 3
Chap 3 s thay d i c a xa h i m ca...,
Slide6 nh ng thay d i trong cac g...,
Slide9 ti p th xanh1 phat tri n s...
8  cards

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consumer behavior

  • Class purpose General learning

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