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Consumer Behavior

This class was created by Brainscape user Marisol Ann Ciovacco. Visit their profile to learn more about the creator.

By: Marisol Ann Ciovacco
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Decks in this class (15)

Lesson 1 Videos
Buyers black box,
Marketing and other stimuli enter...,
Not only do we have to analyze th...
30  cards
Chapter 1
Consumer behavior,
Obtaining,
Consuming
33  cards
Chapter 2
We are living in the ___ __ __ ___,
Consumer analysis,
Strategy
36  cards
Lesson 2 Videos
The consumer decision process,
Consumer decision process model,
Need recognition
36  cards
Lesson 3 Videos
Need recognition,
Degree of discrepancy,
Understanding need recognition ma...
38  cards
Chapter 4
Potential benefit of understandin...,
Spyware,
Simply reminding consumers of a n...
21  cards
Lesson 4 Videos
Fully planned purchase,
Purchase planning is more likely ...,
The purchase decisions
73  cards
Lesson 5 Videos
Consumption,
Consumption behaviors involve,
What dimensions are consumption b...
58  cards
Extra Lecture Notes
One can see input goes into black...,
As marketers business managers we...,
What do see within a fraction of ...
153  cards
Lesson 6 Videos
Demographics is,
Consumer analysts use,
Demographics are merely proxies f...
73  cards
Lesson 7 Videos
Relationships between consumer be...,
Beliefs,
Feelings
52  cards
Lesson 8 Videos
Many products are purchased by,
Individual s buying decisions may...,
How families make purchase decisi...
99  cards
Lesson 9 Videos
Opinion,
Opinion formation,
Classifying stimulus using the me...
83  cards
Lesson 10 Videos
Exposure,
Activation happens when,
Firms must bring their messages a...
94  cards
Lesson 11 Videos
Sensory memory,
Echoic memory,
Iconic memory
74  cards

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Consumer Behavior

  • Class purpose General learning

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