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Consumer Behavior 6310

This class was created by Brainscape user Anthonyliu Anthonyliu. Visit their profile to learn more about the creator.

By: Anthonyliu Anthonyliu
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Decks in this class (11)

Week 1_Principle of Consumer Behavior
The sequence of buyer s black box 1,
What is consumer behavior 2,
What is consumption analysis 3
17  cards
Week_2_Consumer Decision Process
Seven steps of cdp 1,
What is needs 2,
Need recognition triggered by 3
34  cards
Week_3_Pre-purchase
The need recognition process cent...,
How company can activate need rec...,
Latent need 3
19  cards
Week_4_Purchase
Three types of purchase decisions 1,
Fully planned purchase 2,
Partially planned purchase 3
24  cards
Week_5_Post Purchase Process
Consumption behavior knowing two ...,
Four dimensions of consumption be...,
When does consumption occur examp...
25  cards
Week_6_Demographic
Marketers use demographic analysi...,
Demographics explain 2 3 of every...,
Using three words to define demog...
33  cards
Week_7_Consumer Beliefs, feelings, attitudes and intentions
Customer beliefs definition 1,
Customer feelings definition 2,
Customer attitudes 3
45  cards
Week_8_Family & Household Influences
The importance of family househol...,
Nuclear family definition 2,
Extended family definition 3
46  cards
Week_9_Opinions
Opinion definition 1,
Opinion formation definition 2,
What is stimulus categorization 3
40  cards
Week_Making Contact
The definition of exposure 1,
Product placement advertiser spon...,
Methods of reaching consumer by i...
26  cards
Wee_11_Helping consumer remember
Three most common sensory used fo...,
Nostalgia advertising appeals dep...,
Remembering consist of_ 3
24  cards

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Consumer Behavior 6310

  • Class purpose General learning

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