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Consumer Behavior Finals

This class was created by Brainscape user Unknown Unknown. Visit their profile to learn more about the creator.

By: Unknown Unknown
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Decks in this class (12)

Introduction
4 concepts of marketing,
3 requirements of marketing,
What are examples of things of value
14  cards
Methods 1
What are the 6 steps of the consu...,
2 types of research design,
2 types of conclusive research
22  cards
Methods 2
Definition of quantitative research,
Characteristics of survey research,
Biases that could be found in sur...
17  cards
Methods 3
4 ways x y can be correlated,
Definition of experiment,
What are independent variables in...
21  cards
Motivation, Ability, and Opportunity
Definition of motivation,
3 things that affect motivation,
Definition of need
31  cards
Exposure & Attention
Exposure,
How many ads do you see in a day,
Why does exposure matter
15  cards
Perception & Comprehension
Perception is,
What are the two types of thresholds,
What is the meaning of absolute t...
16  cards
Learning, Memory, and Knowledge
What is learning,
What are the two types of learning,
What is memory
43  cards
Attitudes Formation & Change
What is the elaboration likelihoo...,
What are the two routes for elabo...,
Describe central route
17  cards
Consumer Attitude Models
Two types of consumer judgments,
3 attributes of beliefs,
What is the definition of attitude
15  cards
Decision Making Process
What is the 5 steps of consumer d...,
What are the two sets of brands t...,
What is regularity
32  cards
Social & Cultural Influences on CB
Definition of reference group inf...,
Different types of power that gro...,
Different types of groups
21  cards

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Consumer Behavior Finals

  • Class purpose General learning

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