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Consumer Behaviour

This class was created by Brainscape user Phuong Anh Vu. Visit their profile to learn more about the creator.

By: Phuong Anh Vu
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Decks in this class (4)

Theme B: Consumer motivation 1
The nature of motivation,
How should we study motivation br...,
Definition of motivation
56  cards
Theme B: Consumer motivation 2
Self schema rosenberg 1979,
Self schema characteristics,
Consistent and dynamic self
28  cards
Theme E: Consumer participation 1
Relationship marketing,
Relationship marketing capabilities,
Relationship development
34  cards
Theme E: Consumer participation 2
The tradition view means,
Normative implications for g d logic,
Limitation of firm centric view are
30  cards

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Consumer Behaviour

  • Class purpose General learning

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