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consumer behaviour

This class was created by Brainscape user Olivia Jagiello. Visit their profile to learn more about the creator.

By: Olivia Jagiello
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Decks in this class (13)

chapter 1 flashcards
What are demographics,
How are demographics useful,
Describe the different demographi...
10  cards
chapter 2 flashcards
What is sensory marketing,
What are the different sensory ma...,
What is guerrilla marketing
10  cards
chapter 3 flashcards
What are the two different behavi...,
What is classical conditioning,
What is instrumental conditioning
12  cards
chapter 4 flashcards
What are the levels of maslow s h...,
What is drive theory,
Why does drive theory happen
6  cards
chapter 5 flashcards
What is self esteem,
What is body image,
What is body cathexis
5  cards
chapter 6 flashcards
How do we explain the freudian pe...,
Explain the different freudian sy...,
What kind of connection does freu...
8  cards
chapter 7 flashcards
What does the hierarchy of effect...,
Explain the three different compo...,
What is the theory of reasoned ac...
4  cards
chapter 8 flashcards
What are the two important source...,
What big impact does the source have,
How do marketing specialists deci...
26  cards
chapter 9 flashcards
What are the 5 types of perceived...,
What type of buyers and purchases...,
What type of buyers and purchases...
10  cards
chapter 10 flashcards
What is market maven,
What is conformity,
What type of rules do we conform to
8  cards
chapter 11 flashcards
What is queuing theory,
What are the two sides of queuing...,
What is show rooming
6  cards
chapter 12 flashcards
Why do we apply the family life c...,
What is flc,
What is achieved status
6  cards
chapter 13 flashcards
What are norms,
What are the two types of norms,
What are the 3 types of crescive ...
9  cards

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consumer behaviour

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