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Consumer Behaviour

This class was created by Brainscape user Shaun Moore. Visit their profile to learn more about the creator.

By: Shaun Moore
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Decks in this class (14)

Chapter 1: Class Slides + Textbook Context
New products timeline 5 steps 1,
It is hard to overcome the a b ga...,
Unique role of a b gap for custom...
45  cards
Chapter 2: Class Slides + Textbook Context
What can influence humans when th...,
5 human sensory stimuli 2,
5 sensory receptors 3
64  cards
Chapter 3: Class Slides + Textbook Context
Consumer behaviour learning 1,
Behavioural learning theories 2,
Classical conditioning proposes t...
64  cards
Chapter 4: Class Slides + Textbook Context
Biogenic needs 1,
Psychogenic needs 3 and what they...,
Maslow s hierarchy of needs order...
34  cards
Final Exam: Chapter 4
Involvement 1,
Object in context of involvement 2,
Why is involvement viewed as the ...
29  cards
Final Exam: Chapter 5
Self concept 1,
The self public vs private self 2,
The self independent vs interdepe...
41  cards
Final Exam: Chapter 6
Personality 1,
A person s underlying characteris...,
Freudian theory psychoanalysis th...
64  cards
Final Exam Chapter 7
It is hard to overcome the a b ga...,
What is the a b gap for consumers 2,
Unique role of a b gap for custom...
42  cards
Final Exam Chapter 8:
Persuasion knowledge model pkm 1,
Persuasion knowledge model real l...,
Consumer persuasion knowledge 3 3
47  cards
Final Exam Chapter 9:
Purchase momentum 1,
Consumer hyperchoice 2,
Traditional decision makers ratio...
64  cards
Final Exam Chapter 10:
Individual vs group decisions res...,
Group discussion increases decisi...,
Deindividualization 3
38  cards
Final Exam Chapter 11:
Effect of consumer s physical env...,
Marketing physical setting 2,
The presence of large numbers of ...
45  cards
Final Exam Chapter 13:
Blank 1
1  cards

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Consumer Behaviour

  • Class purpose General learning

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