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Consumer & Stakeholder Insights

This class was created by Brainscape user Jenny Carey. Visit their profile to learn more about the creator.

By: Jenny Carey
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Decks in this class (12)

Consumers & Consumer Insights
Who are consumers,
What is consumer behaviour,
What is consumer insight
3  cards
Consumer Motivations
What is motivation,
What is tension,
What are the 2 key components of ...
15  cards
Motivational Research
What is freudian s model of the mind,
What is the conscious,
What is the subconscious
8  cards
Stakeholder Theory
What is a stakeholder,
What is stakeholder management,
What are shareholders
3  cards
Classification of Stakeholders
Who are internal stakeholders,
Who are external stakeholders,
What are latent stakeholders
7  cards
Stakeholder Theory and Strategic Management
What is the purpose of companies,
What should be included in a busi...,
What is strategy
3  cards
Stakeholder Management and Engagement
What is the first step of bsr s f...,
What is the second step of bsr s ...,
What is the third step of bsr s f...
14  cards
Segmentation
What is segmentation,
What is market aggregation,
What are the 4 criteria for effec...
23  cards
Identity, Self-Concept and Consumption
What is personal identity,
What is social identity,
What is identity work
19  cards
Stakeholders and Business Ethics/Corporate Social Responsibility
What is business ethics,
What is corporate social responsi...,
What are areas that are included ...
11  cards
Public Relations as Stakeholder Relationship Management
What is modernism positivism,
What is postmodernism relativism,
What is metamodernism common sensism
13  cards
Consumer and Stakeholder Insights
What is attitude,
What are the characteristics of a...,
What are values
15  cards

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Consumer & Stakeholder Insights

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