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Design, Marketing & Creativity

This class was created by Brainscape user Gabrielle M. Visit their profile to learn more about the creator.

By: Gabrielle M
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Decks in this class (10)

1. Defining Design
Creative economy,
Creative industries,
Creative economy spillovers
6  cards
2. Design Research - Identifying opportunties
What are the 3 design origins,
What is ergonomics,
Tilley et al 2002
22  cards
3. Design thinking & Organisations
3 components of design thinking,
What three qualities of the desig...,
Recent design thinking developmen...
28  cards
4. Developing the Design Strategy
Olson et al 1998 design strategy,
Design strategy contributions to ...,
Brand audit allows managers to
21  cards
5. Managing Creativity
What are the 3 perspectives of de...,
2 aspects of the creative process...,
Creative process perspective matr...
30  cards
6. Organising for Design Innovation
Definition of a paradox lewis 2000,
3 components of paradoxes lewis 2...,
3 components of paradoxes tension...
16  cards
7. Creating Brand Identity: Brand Aesthetics & Symbolism
Brand identity vs brand image,
Drivers for identity management,
Types of brand identities schmitt...
19  cards
8. Human Experiences & Design Management
Human experiences are mediated by,
Things definition,
Not all
24  cards
Human Centred Design: Co-creation & Design Centred Management
Brand meanings morris 2003,
Dialogic,
Dart model prahalad 2004
15  cards
Understanding Design Consultancies
In house sign team,
Design consultancies,
Profession
9  cards

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Design, Marketing & Creativity

  • Class purpose General learning

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