Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

HBM 2. (management of marketing)

This class was created by Brainscape user Emily Morrice. Visit their profile to learn more about the creator.

By: Emily Morrice
Start Studying

Decks in this class (16)

market research
Definition of desk research,
Definition of field research,
Methods of desk research
30  cards
product life cycle
Describe research and development,
Describe introduction,
Describe growth
12  cards
extension strategies
Lowering the price of a product e...,
Changing the place the product is...,
Altering the methods of promotion
7  cards
market vs product led
Characteristics of a market led b...,
Characteristics of a product led ...
2  cards
the 3 p's
What are the 3 p s,
People train staff well to deal w...,
People regularly update staff on ...
15  cards
product portfolio
Describe product line portfolio,
Describe diversified product line...,
Describe stars
8  cards
pricing strategies
Describe cost plus,
Describe competitive,
Describe skimming
31  cards
factors affecting channel of distribution
Finance available,
Desired image for the product,
Shelf life of the product
6  cards
methods of direct selling
Describe e commerce,
Describe mail order,
Describe direct mail
10  cards
place - retailers
Advantages of selling through a r...,
Disadvantages of selling through ...,
Adv and disadv of hypermarkets an...
8  cards
place - wholesalers
Advantages for manufactures of us...,
Disadvantages for manufacturers o...,
Advantages for retailers of using...
4  cards
into-the-pipeline promotions
Describe trade credit,
Adv and disav of trade credit,
Describe point of sale pos materials
11  cards
out-of-the-pipeline promotions
What are the 7 out of the pipelin...,
Describe special offers,
Adv and disadv of special offers
17  cards
public relations
What are the 8 public relations m...,
Describe press conferences,
Adv and disadv of press conferences
18  cards
factors affecting methods of promotion
Describe the target market,
The finance available,
The marketing mix
4  cards
apps - advantages and disadvantages
T,
Disadvantages of apps
2  cards

More about
HBM 2. (management of marketing)

  • Class purpose General learning

Learn faster with Brainscape on your web, iPhone, or Android device. Study Emily Morrice's HBM 2. (management of marketing) flashcards now!

How studying works.

Brainscape's adaptive web mobile flashcards system will drill you on your weaknesses, using a pattern guaranteed to help you learn more in less time.

Learn more about spaced repetition

Add your own flashcards.

Either request "Edit" access from the author, or make a copy of the class to edit as your own. And you can always create a totally new class of your own too!

What's Brainscape anyway?

Brainscape is a digital flashcards platform where you can find, create, share, and study any subject on the planet.

We use an adaptive study algorithm that is proven to help you learn faster and remember longer....

Looking for something else?

Marketing Management
  • 11 decks
  • 295 flashcards
  • 1 learners
Decks: Chapter 6 Product Management, Week 5 Organization Buying Behavior Mark, Week 4 Consumer Buyer Behavior, And more!
Marketing
  • 18 decks
  • 798 flashcards
  • 14 learners
Decks: Marketing Ch3, Marketing Ch4, Marketing Ch5, And more!
Enterprise Risk Management (IFoA ST9)
  • 48 decks
  • 1312 flashcards
  • 145 learners
Decks: Module 1 What Is Erm, Module 2 Why E Rm, Module 3 Introduction To Risk Taxonomy, And more!
Find Flashcards
Make Flashcards
Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions