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Ben Chetwin
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Decks in this class (31)
Chapter 1
What is consumer behaviour and wh...,
What is the relationship between ...,
What is the relationship between ...
12
cards
Chapter 2
What is the importance of consume...,
What are the six steps of the con...,
Explain step 1 of the consumer re...
23
cards
Chapter 3
Why is market segmentation essential,
To be an effective target a marke...,
What is hybrid segmentation
16
cards
Chapter 4
Define motivation as a psychologi...,
What are the types of needs,
What are positive and negative mo...
16
cards
Chapter 5
What is personality,
Three distinct properties are imp...,
What are the various theories of ...
14
cards
Chapter 5 Consumer innovativeness and related traits
What is consumer innovativeness,
What is consumer dogmatism and ho...,
What is social character and how ...
7
cards
Chapter 5 part 2
What do you understand by the ter...,
What is product anthropomorphism,
Explain the brand personification...
12
cards
Chapter 6
What is perception,
What are the sensory dynamics of ...,
Explain sensation as a dynamic of...
7
cards
Chapter 6 - Perceptual selection
Stimuli are selected to be percei...,
What is the nature of the stimuli...,
What are the expectations and how...
5
cards
Chapter 6 - Perceptual organisation
Define perceptual organisation,
What are the principles of percep...,
Expand upon figure and ground how...
5
cards
Chapter 6 - Perceptual interpretation
Define perceptual interpretation,
What are stereotypes in this context,
What role do physical appearances...
6
cards
Chapter 6 - Consumer imagery
Expand upon product positioning,
List the positioning strategies a...,
Explain packaging as a positionin...
13
cards
Chapter 7
What is consumer learning,
What are the four elements of con...,
Expand upon motivation as an elem...
8
cards
Chapter 7 - classical conditioning
Define classical conditioning,
Give examples of a conditional st...,
What is neo pavlovian thinking an...
7
cards
Chapter 7 - instrumental conditioning
Define instrumental conditioning ...,
In what ways can behaviour be rei...,
Describe positive behaviour reinf...
13
cards
Chapter 7 - observational learning and information processing
Define observational learning,
What is cognitive learning theory,
Describe the information processi...
3
cards
Chapter 7 - Involvement theory and passive learning
Define involvement theory and how...,
What are the marketing applicatio...,
What is the elaboration likelihoo...
4
cards
Chapter 7 - outcomes and measures of consumer learning
Some measures of consumer learning,
Expand upon recognition and recall,
Expand upon attitudinal and behav...
7
cards
Chapter 8
Define attitude,
What is the attitude object,
Are adverts a learned predisposition
31
cards
Chapter 9
Basic communication model,
What is the difference between fo...,
Define source credibility
18
cards
Chapter 9 part 2
How do personal characteristics i...,
What are the characteristics of a...,
The effect of involvement and con...
15
cards
Chapter 9 part 3
List the advertising appeals,
Describe comparative advertising,
Describe fear as an advertising a...
13
cards
Chapter 10
What are the types of families,
What are the reasons why a nuclea...,
How have spending patterns of sou...
18
cards
Chapter 10 part 2
How can the flc concept impact a ...,
What are the modifications to the...,
Expand upon contemporary south af...
20
cards
Chapter 11
Define culture,
Differentiate between values and ...,
What are customs
23
cards
Chapter 12
Define subculture,
What is the relationship between ...,
List and give examples of importa...
11
cards
Chapter 14
How are new product and services ...,
Define adoption,
Define diffusion
11
cards
Chapter 14 part 2
Diffusion process 2 explain the c...,
Diffusion process 3 explain the s...,
Modern social systems accept more...
15
cards
Chapter 15
What is a decision,
What are the three levels of cons...,
What are the four views of consum...
8
cards
Chapter 15 part 2 - process
Define and what makes up the process,
Explain need recognition what two...,
Explain the pre purchase search p...
13
cards
Chapter 15 - part 3
Outputwhat are the two elements o...,
What three types of purchases do ...,
What are the 3 possible outcomes ...
6
cards
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Industrial Psychology
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