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Introduction To Marketing

This class was created by Brainscape user Tayler Westfall. Visit their profile to learn more about the creator.

By: Tayler Westfall
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Decks in this class (11)

lecture2-consumerDM
Why is understanding consumers ch...,
What are the stages of consumer d...,
What initiates the buying process 3
20  cards
lecture3-market_research
Why is market research important 1,
What can market research reveal a...,
What are the four steps in the ma...
26  cards
lecture4-company
What are core values 1,
What are the goals of a company 2,
What is google s mission 3
16  cards
lecture5-competition
What environment do companies int...,
How can the decisions of competit...,
What defines a market 3
25  cards
lecture6-STP
What does stp stand for in market...,
When is mass marketing considered...,
What is one key benefit of target...
19  cards
TEST PREP
What are the 3c s 1,
What are the three major elements...,
What is stp 3
12  cards
REVIEW
Demographic segmentation 1,
Psychographics 2,
Geographic 3
22  cards
Lecture 7- Product
What of new products fail 1,
Where does more than 25 of total ...,
What are the stages of new produc...
18  cards
Lecture 8- Price
How is pricing different from oth...,
What is cost based pricing 2,
Where is cost plus pricing found 3
13  cards
Lecure 9- Place/Channel/Distribution
What are the options for channel ...,
How do you choose a channel strat...,
What are advantages of a direct c...
8  cards
Lecture 10- Promotion
What are the 6 m to advertising 1,
Market 2,
Mission 3
14  cards

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Introduction To Marketing

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