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MAR5805: Problems & Methods in Marketing Mgmt

This class was created by Brainscape user Brad Morse. Visit their profile to learn more about the creator.

By: Brad Morse
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Decks in this class (10)

The Strategy of Innovation
What are the 2 basic functions of...,
If your product is objectively an...,
Marketing and innovation should n...
19  cards
Idea Generation
Marketing should represent the co...,
Idea generation methods help us b...,
What are 7 methods for idea gener...
15  cards
Consumer Analysis
What is consumer analysis,
What are the 3 methods for consum...,
What are rating scales
8  cards
Product Design
Due to the value they place on de...,
What is often an afterthought in ...,
What stages in design should a ma...
15  cards
Forecasting
Why do consumers not cooperate wh...,
What are some reasons for forecas...,
What are 3 approaches to forecast...
33  cards
Pricing
What are the two forces that driv...,
More specifically what is objecti...,
More specifically what is subject...
58  cards
Advertising
The more likely you are to send a...,
Resource constraints make it nece...,
Describe efficiently delivering o...
29  cards
Branding and Brand Equity
Brand equity can be formally defi...,
What is the marketing objective b...,
From a financial perspective how ...
11  cards
Distribution
When it comes to distribution wha...,
When it comes to distribution the...,
What are the four determinants of...
12  cards
Quality, Satisfaction, Loyalty
The original importance of ______...,
What are 4 questionable dimension...,
Firms need to know how _______ de...
26  cards

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MAR5805: Problems & Methods in Marketing Mgmt

  • Class purpose General learning

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