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MARKET RESEARCH EXAM

This class was created by Brainscape user Sarah Jazmin Lee. Visit their profile to learn more about the creator.

By: Sarah Jazmin Lee
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Decks in this class (9)

ETHICS
LEARN
8  cards
ETHICS PT2
LEARN
10  cards
Section two
Exploratory research,
What does explatory research include,
Descriptive research
9  cards
Decision Tree
What is a decision tree,
What does it mean to work backwards,
Research questions should include
7  cards
Focus groups and surveys
Define experiment,
After manipulating variables,
Why do they do this
11  cards
Types of scales
Nominal,
Ordinal,
Interval
4  cards
Three components of attitude
Cognitive component,
Affective component,
Conative component
3  cards
Multi-attribute scale
What is the multi attribute model,
What are the three elements it sp...,
Diagnostic information
4  cards
Analysis Techniques
T test,
Anova,
Chi square
12  cards

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MARKET RESEARCH EXAM

  • Class purpose General learning

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