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noah presler
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Decks in this class (18)
marketing ch.3
Baby boomers,
5 sources of environmental force,
Generation x
34
cards
marketing ch.4
Ethics,
Laws,
Caveat emptor
18
cards
marketing ch.5
Purchase decision process,
Internal search,
External search
34
cards
marketing ch.6
Business marketing,
Organizational buyers,
3 organizational buyer markets
37
cards
marketing ch.7
How do imports exports affect eac...,
Countertrade,
Us leader in what measure
56
cards
marketing ch.8
Marketing research,
5 step process,
Define the problem
59
cards
marketing ch.9
Market segmentation,
Market segments,
Product differentiation
19
cards
marketing ch.10
Product,
Good,
Nondurable good
37
cards
marketing ch.11
Primary demand,
Selective demand,
Skimming
33
cards
Midterm
Burtons to build the best snowboa...,
Swot analysis,
Ben jerrys ideals
63
cards
marketing ch.12
The four i s of service,
Intangibility of services,
Inconsistency of services
11
cards
Marketing Ch.13
Value,
Value pricing,
Profit equation
25
cards
Marketing Ch.14
Skimming prices,
When does skimming work,
Penetration pricing
46
cards
Marketing Ch.15
Marketing channel,
Transactional function,
Logistical function
49
cards
Marketing Ch.16
Form of ownership,
Level of service,
Merchandise line
33
cards
Marketing Ch.17
Communication,
Six elements of communication,
Field of expereince
32
cards
Marketing Ch.18
Pioneering,
Competitive,
Comparative advertising
55
cards
AAA FINAL
What was the recomendation for nike,
Nike wrist promotion strategy,
Nike wrist thing pricing strategy
157
cards
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Marketing
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