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Neng Ren Tan
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Decks in this class (19)
Lecture 1 : Basic Concepts & Importance of Marketing
Marketing definition,
Marketing points,
Demands
9
cards
Lecture 2 : Marketing Management
Why marketing,
Marketing in shipping,
Marketing management
9
cards
Lecture 3 : The Marketing Process
The marketing process,
Understand the marketplace and co...,
Design a customer driven marketin...
16
cards
Lecture 4 : The Marketing Environment
Microenvironment,
Company s internal environment,
Suppliers
33
cards
Lecture 5: Buyer Behavior
Consumer buyer behaviour,
Model of buyer behaviour,
Model of buyer behaviour marketin...
28
cards
Lecture6 : Market Segmentation, Targeting & Positioning
3 steps of target marketing,
Steps in positioning targeting se...,
Levels of market segmentation
20
cards
deck_17205847
Microenvironment,
Company s internal environment,
Suppliers
40
cards
#1
Marketing definition,
Marketing points,
Demands
9
cards
#2
Why marketing,
Marketing in shipping,
Marketing management
9
cards
#3
The marketing process,
Understand the marketplace and co...,
Design a customer driven marketin...
16
cards
#4
Microenvironment,
Company,
Suppliers
40
cards
#5
Consumer buyer behaviour,
Model of buyer behaviour,
Model of buyer behaviour marketin...
28
cards
Lecture 7 : The Marketing Mix & Product
Marketing mix,
Products can be seen to have 3 le...,
Shipping services
19
cards
Lecture 8 : Services Marketing
Nature and characteristics of a s...,
Intangibility,
Inseparability
23
cards
#9 Pricing
Factors affecting pricing,
Marketing objectives,
Marketing mix strategy
15
cards
#10 Place
Marketing distribution channel,
Nature and importance of marketin...,
Functions of the marketing channe...
14
cards
#11 Promotion
Promotion mix,
Advertising,
Sales promotion
14
cards
#12 Strategic Planning
Strategic planning process,
Defining the company missiondefin...,
Service mission
11
cards
EST
Relationship marketing,
Consumer markets,
Transaction vs relationship marke...
9
cards
More about
Marketing
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