Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Marketing 5410: Marketing Management

This class was created by Brainscape user Yvette Amaral. Visit their profile to learn more about the creator.

By: Yvette Amaral
Start Studying

Decks in this class (14)

Chapter 1: Strategic Planning and the Marketing Management Process
Distinctive competencies,
Diversification,
Market development
21  cards
Chapter 2: Marketing Information, Research, and Understanding the Target Market
Experimental research,
Focus groups,
Long interviews
12  cards
Chapter 5: Market Segmentation
A priori segmentation,
Benefit segmentation,
Geodemographic segmentation
9  cards
Chapter 3: Consumer Behavior
Belongingness and love needs,
Cognitive dissonance,
Current conditions
28  cards
Chapter 6: Product and Brand Strategy
Brand,
Brand equity,
Brand extension
27  cards
Chapter 7: New Product Planning and Development
Commercialization,
Cross functional teams,
Diversification
17  cards
Chapter 8: Integrated Marketing Communications
Advertising,
Average frequency,
Consumer promotions
17  cards
Major Federal Agencies Involved in Control of Advertising
Federal trade commission,
Food and drug administration,
Federal communications commission
10  cards
Chapter 9: Personal Selling, Relationship Building, and Sales Management
After marketing,
Correlation analysis,
Cross functional sales teams
16  cards
Chapter 10: Distribution Strategy
Administered system,
Backward integration,
Channel of distribution
39  cards
Chapter 11: Pricing Strategy
Bundle pricing,
Cost plus pricing,
Deceptive pricing
19  cards
Chapter 12: The Marketing of Services
Client relationship,
Customer effort,
Inseparability
11  cards
Chapter 4: Business, Government, and Institutional Buying
Business to business b2b marketing,
Buyers,
Buying center
14  cards
Chapter 13: Global Marketing
Diamond of national advantage,
Direct ownership,
Exporting
9  cards

More about
Marketing 5410: Marketing Management

  • Class purpose General learning

Learn faster with Brainscape on your web, iPhone, or Android device. Study Yvette Amaral's Marketing 5410: Marketing Management flashcards for their CSU Stanislaus class now!

How studying works.

Brainscape's adaptive web mobile flashcards system will drill you on your weaknesses, using a pattern guaranteed to help you learn more in less time.

Learn more about spaced repetition

Add your own flashcards.

Either request "Edit" access from the author, or make a copy of the class to edit as your own. And you can always create a totally new class of your own too!

What's Brainscape anyway?

Brainscape is a digital flashcards platform where you can find, create, share, and study any subject on the planet.

We use an adaptive study algorithm that is proven to help you learn faster and remember longer....

Looking for something else?

Marketing Management
  • 12 decks
  • 154 flashcards
  • 2 learners
Decks: Chapter 1, Chapter 9, Chapter 3, And more!
Marketing
  • 21 decks
  • 1585 flashcards
  • 1467 learners
Decks: Module 1 The Marketing Management Proces, Module 2 Corporate Strategies And Their, Module 3 Business Strategies And Their M, And more!
Actuarial Risk Management CA1
  • 57 decks
  • 1656 flashcards
  • 550 learners
Decks: Chapter 0 Ca1, Chapter 1 2 Professionalism Stakeholders, Chapter 3 External Environment, And more!
Find Flashcards
Make Flashcards
Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions