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Marketing

This class was created by Brainscape user Dana ross. Visit their profile to learn more about the creator.

By: Dana ross
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Decks in this class (20)

Chapter 1
Marketing finding out what people...,
Need,
Want
31  cards
Chapter 12
Direct social media marketing,
Brand content management,
Integrated marketing communications
20  cards
Chapter 13
Personal selling,
Sales person,
Sales force management
23  cards
Ch9
Customer value bas d pricing,
Good value pricing,
Value added pricing
19  cards
Notes 3
Distribution channels,
Direct channel,
Indirect channel
48  cards
Chapter 16
Sustainable marketing,
Now vs future chart,
Marketing criticism
15  cards
Chapter 15
Global firm,
Economic community,
Economic environments
17  cards
Ch 10
Value delivery network,
Channel level,
Conventional distribution channel
13  cards
Ch 11
Retailing,
Shopper marketing,
Specialty store
9  cards
Class Notes 2
Types of new product,
Modification,
Major innovation
62  cards
Class Notes 2
Types of new product,
Modification,
Major innovation
9  cards
Chapter 3
Technical environment,
Political environment,
Cultural environment
11  cards
Chapter 5
Derived demand,
Supplier development,
Straight rebuy
23  cards
Chapter 2
Strategic planning,
Missions statement,
Business portfolio
24  cards
Chapter Six
Geographic segmentation,
Demographic segmentation,
Age and life cycle segmentation
21  cards
Chapter 4
Customer insights,
Marketing information system mis,
Internal data
21  cards
Class Notes
Cip,
Systematic memory,
Episodic memories
26  cards
Chapter 7
Product,
Service,
Consumer products
26  cards
Chapter 8
New product development,
Idea generation,
Crowdsourcing
14  cards
Ch14
Engaging directly with targeted c...,
Branded community website,
Viral marketing
3  cards

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Marketing

  • Class purpose General learning

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