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Marketing An Introduction

This class was created by Brainscape user Hoàng Tú Quyên. Visit their profile to learn more about the creator.

By: Hoàng Tú Quyên
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Decks in this class (10)

Advertising
Promotion mix mkt comm mix,
5 promotion tools sappd,
Sale promotion
97  cards
Personal Selling
Salesperson 6 activities,
Roles of salesforce,
Represent company to customers role
35  cards
Sales promotion
Changes in sales promotion 4,
Ways to fight promotion clutter 3,
Consumer promotion objectives 2
18  cards
Product and Service
Product,
Product can include,
Services def 3
82  cards
Branding strategy
Brand represents,
Brand,
Brand equity
56  cards
Direct and Digital Marketing
Direct and digital marketing,
What is the role of direct market...,
In the context of direct and digi...
55  cards
New Product
A firm can obtain new products in...,
Acquisition,
4 new product development
67  cards
Price
Price cellings,
Price floor,
Factors influencing price include 5
96  cards
Segmentation
Market segmentation,
Market targeting or targeting,
Positioning
11  cards
Place
Place in marketing meas,
A mkt channel or distribution cha...,
Value delivery network
43  cards

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Marketing An Introduction

  • Class purpose General learning

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