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Marketing analytics

This class was created by Brainscape user Farhana Sultana. Visit their profile to learn more about the creator.

By: Farhana Sultana
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Decks in this class (4)

Week 1
Four types of data analytics,
What are important metrics kpis i...,
Marketing analytics value chain
12  cards
Week 2 - Introduction to Data Technologies & Analytical Tools
Structured data,
Unstructured data,
Forms of unstructured data
50  cards
Week 3: Customer Segmentation and Targeting I (Factor Analysis)
Sources of customer heterogeneity,
Advantages of market segmentation,
Data sources for segmentation
36  cards
Week 4: Customer Segmentation and Targeting II (Cluster Analysis)
Cluster analysis,
Aim,
Applications of cluster analysis ...
4  cards

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Marketing analytics

  • Class purpose General learning

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