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Marketing Communications

This class was created by Brainscape user Laura Toy. Visit their profile to learn more about the creator.

By: Laura Toy
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Decks in this class (6)

Public Relations
Public relations definition,
Publicity the result of pr,
Pr includes free media coverage e...
19  cards
Direct Marketing
Direct marketing definition,
Direct marketing tools,
Direct marketing examples
12  cards
Sales Promotion
Sales promotion definition,
Facts about sales promotion,
The effectiveness of sales promot...
24  cards
Sponsorship
Sponsorship definition,
What it is not,
The attraction of sponsorship for...
19  cards
Product Placement
Product placement definition,
Advantages for film makers,
Disadvantages of product placemen...
5  cards
Promotional Planning/Integrated Marketing Communications
0  cards

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Marketing Communications

  • Class purpose General learning

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