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Marketing concepts

This class was created by Brainscape user Lucas Turner. Visit their profile to learn more about the creator.

By: Lucas Turner
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Decks in this class (13)

Week 9 notes - price
Define price,
What are the 3 main approaches to...,
Define value based pricing
10  cards
Week 8 notes - products & brands
Commodities type of product,
Product,
Goods marketing type of product
17  cards
Week 10 notes - place (distribution)
Define marketing logistics,
What are the major logistic funct...,
Define distribution channel
11  cards
Week 1 What is marketing
Explain the nature of marketing,
What are the 5 marketing philosop...,
Production philosophy
14  cards
Week 2 Buyer Behaviour
Factors influencing consumer beha...,
Buyer decision making process con...,
Buyer decision making process bus...
6  cards
Week 11 Promotion
What is the promotion mix all pai...,
Define advertising it s nature,
Advertising pros cons
16  cards
Week 12 - Sustainable marketing
Define sustainable marketing,
Name some sustainable marketing p...,
Introduce major criticisms dark s...
14  cards
Week 3 Microenvironment
Define microenvironment,
List the players within microenvi...,
Industry analysis 1
8  cards
Week 4 - Macroenvironment
The macroenvironment is the broad...,
Name some recent demographic trends,
Name recent economic trends
9  cards
Week 5 - Market information
Define a mis marketing informatio...,
Where does the mis get it s info,
Discuss internal data sources
11  cards
Acronyms
Mis,
Crm,
Imc
4  cards
Week 6 - Planning
Define strategic planning,
Name the parts of a strategic plan,
What are the main steps in a mark...
5  cards
Week 7 - Market strategy. Segment / target / positoin
What are the 3 mains steps in mar...,
Segmenting divides markets using ...,
For effective segmenting characte...
9  cards

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Marketing concepts

  • Class purpose General learning

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