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Decks in this class (6)
Evolução do conceito e contextos contemporâneos do Marketing
Grandes fases no seculo xx 1,
Ambiente interno 2,
Ambiente externo 3
30
cards
Estratégia de Marketing
Pontos a assegurar para a estrate...,
Condicoes a satisfazer para a est...,
Sete conceitos para a estrategia ...
11
cards
Segmentação, targeting, posicionamento
Formas de segmentar o mercado 1,
Variaveis de segmentacao 2,
Variaveis de segmentacao caracter...
17
cards
Marketing-mix e novas tendências
Marketing mix 1,
Produto definicao 2,
Servico definicao 3
18
cards
Evolução do conceito e contextos contemporâneos da publicidade
Publicidade definicao 1,
10 objetivos da publicidade 2,
Necessidades que a publicidade po...
7
cards
Argumentos e vectores psicoccologicos da publicidade
Qualidades de bons argumentos pub...,
Grupos de argumentos publicitarios 2,
Formas de selecionar os argumento...
5
cards
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Marketing e Publicidade
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