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Marketing final

This class was created by Brainscape user Karla Aguirre. Visit their profile to learn more about the creator.

By: Karla Aguirre
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Decks in this class (17)

Unit 1 Intro
Who can be the customer in the ma...,
Where does the marketing framewor...,
What are the three sections next ...
23  cards
Unit 2 strategic planning
Where does the marketing plan tak...,
What are the three levels of busi...,
What s the first step of strategi...
35  cards
Unit 3- Consumer Behavior
What can companies analyze,
What is consumer behavior,
What is the level of involvement ...
52  cards
Unit 4- Market Research
What does marketing research involve,
What is market research,
Does market research replace deci...
34  cards
Marketing Plan
What is the outline of the market...,
What s a marketing plan
2  cards
Unit 5- Segmenting, Targeting & Positioning
What is segmentation,
What is target marketing strategy,
What is targeting
41  cards
extra questions
Which element of the marketing mi...,
One of the components of marketin...,
Sarah owns a store in town where ...
23  cards
Unit 6- P for Product
What is the core product,
What are the three layers concept,
What is the actual product
26  cards
Unit 7 - P for PLace (distribution)
What is channel of distribution,
What is supply chain,
What are the functions of distrib...
36  cards
Unit 9- Price
What are the steps in price planning,
What is price,
What is demand estimate demand
32  cards
Unit 8 - E Marketing
What do websites need,
What are the imc components,
What are some display advertising
12  cards
Unit 8- Promotion
What is the push strategy,
What is the promotion mix,
What is pull strategy
55  cards
Unit 9- Price
What are the steps in price planning,
What is price,
What is demand estimate demand
32  cards
Unit 8 - E Marketing
What do websites need,
What are the imc components,
What are some display advertising
12  cards
Unit 8- Promotion
What is the push strategy,
What is the promotion mix,
What is pull strategy
55  cards
Unit 9- Price
What are the steps in price planning,
What is price,
What is demand estimate demand
32  cards
Unit 8 - E Marketing
What do websites need,
What are the imc components,
What are some display advertising
12  cards

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Marketing final

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