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Marketing Grad Class Concepts and Terminologies

This class was created by Brainscape user capenson@uh.edu Penson. Visit their profile to learn more about the creator.

By: capenson@uh.edu Penson
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Decks in this class (5)

Core Marketing Function, Value Surplus, 5Cs, SWOT, 4Ps
What is a market,
Does presence of an exchange rate...,
Surpluses are
17  cards
Resources, Preferences, Segmentation, Targeting and Positioning
What do resources consist of in m...,
Competence consist of,
Infrastructure consist of
16  cards
Market Research and Customer Development
What is the purpose of market res...,
Goals of market research is,
Formal research consist of
11  cards
Product and Promotion
What are markets,
What is a product,
Tangible offerings are called
21  cards
Pricing and Place
Price definition,
What are the trade offs with pric...,
What does price elements contribu...
40  cards

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Marketing Grad Class Concepts and Terminologies

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