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Marketing Info. Research

This class was created by Brainscape user David wehrle. Visit their profile to learn more about the creator.

By: David wehrle
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Decks in this class (4)

Exam 1 - Chapters 1-4 Mrkt Research
Data,
Information,
Intelligence distinctions
43  cards
Exam 2 - Chapters 5-7 Mrkt Research
Influence of complexity character...,
Decision statement,
Problem definition
27  cards
Exam 3 - Chapter 8-12 Mrkt Research
Random sampling,
Systematic error,
Meaning of self selection bias
73  cards
Exam 4 - Chapter 13-17 Mrkt Research
Continuous variables,
Validity,
Reliability
61  cards

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Marketing Info. Research

  • Class purpose General learning

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