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Marketing Mgmt Exam

This class was created by Brainscape user Paige Szczepanek. Visit their profile to learn more about the creator.

By: Paige Szczepanek
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Decks in this class (5)

Chapter #1: Defining Marketing
Difference between marketing and ...,
What is marketing management,
Marketing management process
20  cards
Chapter #2: Marketing Strategies/Plans
Describe value delivery process,
Core competency,
Strategic planning
21  cards
Chapter #6: Consumer Behavior/Markets
Consumer behavior,
What are consumer decisions based...,
Information processing models vs ...
19  cards
Chapter #7: Analyzing Business Markets
Business market vs consumer market,
User,
Oem original equipment manufacturer
14  cards
Cases
Streber case,
First green bank
2  cards

More about
Marketing Mgmt Exam

  • Class purpose General learning

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