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Marketing (MKC1200)

This class was created by Brainscape user Anirudhan Kasavaraj. Visit their profile to learn more about the creator.

By: Anirudhan Kasavaraj
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Decks in this class (13)

Chapter 1 - Done
What is marketing,
What is the marketing process,
What is the exchange of value and...
16  cards
Chapter 2 & Chapter 13 - Done
What are the two types of market ...,
What does the internal environmen...,
What are the main parts of a typi...
39  cards
Chapter 3 & Chapter 16 - Done
What is market research,
What is a marketing information s...,
What is the market research process
58  cards
Chapter 4 & Chapter 5 - Done
What is consumer behaviour,
What are the categories of influe...,
What are some situational factors
57  cards
Chapter 6 - Done
What is a market,
What is a consumer market,
What is a business market
33  cards
Chapter 7 - Done
What is a product,
What are goods,
What is a service
68  cards
Chapter 8 - Done
What is price,
What is pricing,
What is the primary pricing objec...
71  cards
Chapter 9 - Done
What is promotion,
What is in the model of communica...,
What is important to keep in mind...
53  cards
Chapter 10 - Done
What is distribution,
What are intermediaries,
What are the main intermediaries
61  cards
Chapter 11 - Done
What are services,
What is service the verb,
What is a service dominant logic
29  cards
Chapter 12 - Done
What is digital marketing,
What are some advantages of digit...,
What are some disadvantages of di...
55  cards
Chapter 14 - Done
What is social marketing,
By whom is social marketing used,
What are some of the characterist...
27  cards
Chapter 15 - Done
What does the marketing cycle emp...,
What are the processes needed in ...,
What do understanding planning im...
47  cards

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Marketing (MKC1200)

  • Class purpose General learning

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