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Oksana Alksnina
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Decks in this class (14)
Workgroups
What was workgroup 1 about,
What were the key metrics in work...,
Key insights from workgroup 1
9
cards
Katsikeas et al. (2016) Assessing Performance Outcomes in Marketing
What is assessing performance out...,
What falls under operational perf...,
What is an example of a metric fo...
10
cards
Kierca et al. (2005) - Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Performance
What is assessing performance out...,
What are the antecedents being st...,
What are top management factors i...
16
cards
Hillebrand et al. (2015) – Stakeholder marketing: theoretical foundations and required capabilities
What is the multiplicity theory m...,
What are the three required trans...,
What is the shift in value exchan...
17
cards
Luo et al. (2021) – Artificial intelligence coaches for sales agents: caveats and solutions
What is luo et al 2021 about,
Managerial takeaways from luo et ...,
Managerial takeaways from luo et ...
5
cards
Palmatier et al. (2006) – factors influencing the effectiveness of relationship marketing: a meta-analysis
Who wrote factors influencing the...,
What is rm relationship marketing,
What parts of the katsikeas et al...
24
cards
Verma (2014) – does relationship marketing matter in online retailing? A meta analytic approach
What was does relationship market...,
What are the four mediators in ve...,
What are the three types of antec...
26
cards
Homburg (2015) – Measuring and managing consumer sentiment in an online community environment
Who wrote measuring and managing ...,
What is,
What were the takeaways of
11
cards
Balducci et al. (2018) – unstructured data in marketing
What is unstructured data in mark...,
What is unstructured data,
What types of ud are utilized in ...
9
cards
Leroi-Werelds, S., Streukens, S., Brady, M.K. et al. Assessing the value of commonly used methods for measuring customer value: a multi-setting empirical study
What is assessing the value of co...,
What is zeithaml s definition of ...,
What is customer value according ...
21
cards
Homburg et al. (2012) - Marketing performance measurement systems: does comprehensiveness really improve performance
What is marketing performance mea...,
What are the three components of ...,
What is meant by breadth in hombu...
7
cards
Kumar (2018) - A Theory of Customer Valuation: Concepts, Metrics, Strategy and Implementation
What is a theory of customer valu...,
What is the cvt in kumar et al,
What does kumar et al hope to ded...
9
cards
Rust, Lemon & Zeithaml (2001) – driving customer equity: linking customer lifetime value to strategic and marketing decisions
What is rust lemon zeithaml 2001 ...,
What are the results of,
What are the managerial implicato...
7
cards
Colicev et al. (2018) - Improving Consumer Mindset Metrics and Shareholder Value Through social media: The Different Roles of Owned and Earned Media
What is colicev et al 2018 improv...,
What are the effects of osm owned...,
What are the manageial implicatio...
3
cards
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Marketing Performance
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