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Marketing Principles

This class was created by Brainscape user Shelby Boyett. Visit their profile to learn more about the creator.

By: Shelby Boyett
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Decks in this class (8)

Chapter 1 - Marketing: Creating & Capturing Customer Value
Define value,
What is the ama definition of mar...,
What is the book definition of ma...
15  cards
Chapter 2 - Company and Marketing Strategy
Define strategic planning,
Define marketing strategy,
What are 3 things marketing strat...
14  cards
Chapter 3 - Analyzing the Marketing Environment
Demography,
Baby boomers,
Generation x
10  cards
Chapter 5 - Buyer Behavior
Consumer behavior,
5 steps in the buyer decision pro...,
Need recognition
29  cards
Chapter 6 - Creating Value for Target Customer
Target market,
4 ways to create value for target...,
Any marketing strategy must be co...
24  cards
Chapter 4 - Market Research
Define marketing research,
Marketing research is a key prere...,
What are the 4 steps in the marke...
14  cards
Chapter 7 - Products and Brands
What 5 things make a brand,
What is brand equity,
What are the 4 aspects of brand e...
21  cards
Chapter 9 - Pricing
Price,
How do value and price relate,
What happens when price is too hi...
19  cards

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Marketing Principles

  • Class purpose General learning

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