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Decks in this class (11)
Lecture 0-1
What s the role of marketing rese...,
What are the two types of data co...,
What s the first stage of marketi...
9
cards
Lecture 2
What does a management decision p...,
What does a marketing research pr...,
What s the abbreviation for resea...
11
cards
Lecture 3-4
What are the stages of designing ...,
What type of data does explorator...,
What type of data does conclusive...
14
cards
Lecture 5
What type of data is an experiment 1,
What s a marketing experiment 2,
What are experiments used to infer 3
29
cards
Lecture 6
What s measurement 1,
What s scaling 2,
What is the actual assignment of ...
22
cards
Lecture 7
When is the best time to do a sur...,
What s an example of a survey 2,
What are the two ways to do a sur...
7
cards
Lecture 8
What is a variable 1,
What is the central tendency 2,
What is dispersion 3
15
cards
Descriptive Statistics (Lecture 8)
What is the aim of descriptive st...,
What are our measures of central ...,
What are our measures of dispersi...
30
cards
Measures of Association (Lecture 8)
What do measures of association c...,
What data do we use when we want ...,
What test is associated with cate...
24
cards
Inferential Statistics (Lecture 8)
What does inference rely on 1,
What s inferential statistics 2,
What s normal distribution 3
15
cards
Lecture 9
What do cross tabulation and chi ...,
What are the limitations of a chi...,
What does the t test determine 3
25
cards
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Marketing Research
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