Marketing & Technology

This class was created by Brainscape user George Terberg. Visit their profile to learn more about the creator.

Decks in this class (9)

Belk et al (2022)
Welke perceptie verandert van ons...,
Wat is de metaverse volgens het a...,
Wat zijn de bouwstenen van het ne...
28  cards
Perren, R. & R.V. Kozinets (2018)
Lem,
Lem definitie,
Welke type platformen bestaan er
62  cards
Evans, D.S. & R. Schmalensee (2016a), “Why Winner-Takes-All Thinking Doesn’t Apply to the Platform Economy,” Harvard Business Review, May 4, 5p.
Welke 2 marketing strategieen heb...,
Hoe werkt de network effect,
Multisided platforms
9  cards
vans, D.S. & R. Schmalensee (2016b), “What Platforms Do Differently Than Traditional Businesses,” Harvard Business Review, May 11, 5p
Wat is 1 van de oudste business m...,
Wat doet het matchmaker model,
Wat doet een platform tov een tra...
11  cards
Reichheld, F. (2003), “The One Number You Need to Grow,
Welke vraag is volgens het artike...,
Loyaliteit,
Wat is tegenovergesteld aan veel ...
22  cards
Dixon, M., K. Freeman & N. Toman (2010), “Stop Trying to Delight your Customers,
Wat willen klaten het allerliefst,
Wat zijn de 5 loyaliteitstactieke...,
Customer effort score
6  cards
Edelman, D.C. & M. Singer (2015), “Competing on Customer Journeys”
Wat is de ondertitel van het pape...,
Wat is het resultaat van de creat...,
Hoe is de creatie van empowered c...
26  cards
Slides
W,
Tca,
Cognitie
9  cards
To think or not to think, Petty en cacioppo
Welke aanname doet het elm over d...,
Wat voor variabelen hebben invloe...,
Welke gevoel komt omhoog wanneer ...
10  cards

More about
Marketing & Technology

  • Class purpose General learning

Learn faster with Brainscape on your web, iPhone, or Android device. Study George Terberg's Marketing & Technology flashcards now!

How studying works.

Brainscape's adaptive web mobile flashcards system will drill you on your weaknesses, using a pattern guaranteed to help you learn more in less time.

Add your own flashcards.

Either request "Edit" access from the author, or make a copy of the class to edit as your own. And you can always create a totally new class of your own too!

What's Brainscape anyway?

Brainscape is a digital flashcards platform where you can find, create, share, and study any subject on the planet.

We use an adaptive study algorithm that is proven to help you learn faster and remember longer....

Looking for something else?

Surgical Technology
  • 11 decks
  • 717 flashcards
  • 66 learners
Decks: Practice Test 1, Practice Test 2, Practice Test 3, And more!
Marketing
  • 18 decks
  • 798 flashcards
  • 14 learners
Decks: Marketing Ch3, Marketing Ch4, Marketing Ch5, And more!
Particle Technology
  • 9 decks
  • 466 flashcards
  • 8 learners
Decks: Size Enlargement, Nanoparticle, Solid Mixing, And more!
Marketing
  • 16 decks
  • 397 flashcards
  • 54 learners
Decks: 1 Marketing, 2 Company And Marketing Strategy, 3 The Marketing Environment, And more!
Make Flashcards