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- flashcards
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Decks in this class (9)
Belk et al (2022)
Welke perceptie verandert van ons...,
Wat is de metaverse volgens het a...,
Wat zijn de bouwstenen van het ne...
28
cards
Perren, R. & R.V. Kozinets (2018)
Lem 1,
Lem definitie 2,
Welke type platformen bestaan er 3
62
cards
Evans, D.S. & R. Schmalensee (2016a), “Why Winner-Takes-All Thinking Doesn’t Apply to the Platform Economy,” Harvard Business Review, May 4, 5p.
Welke 2 voordelen in marketing st...,
Hoe werkt de network effect 2,
Multisided platforms 3
9
cards
vans, D.S. & R. Schmalensee (2016b), “What Platforms Do Differently Than Traditional Businesses,” Harvard Business Review, May 11, 5p
Wat is 1 van de oudste business m...,
Wat doet het matchmaker model 2,
Wat doet een platform tov een tra...
11
cards
Reichheld, F. (2003), “The One Number You Need to Grow,
Welke vraag is volgens het artike...,
Loyaliteit 2,
Wat is tegenovergesteld aan veel ...
22
cards
Dixon, M., K. Freeman & N. Toman (2010), “Stop Trying to Delight your Customers,
Wat willen klaten het allerliefst 1,
Wat zijn de 5 loyaliteitstactieke...,
Customer effort score 3
6
cards
Edelman, D.C. & M. Singer (2015), “Competing on Customer Journeys”
Wat is de ondertitel van het pape...,
Wat is het resultaat van de creat...,
Hoe is de creatie van empowered c...
26
cards
Slides
Waardoor onstaan transactiekosten 1,
Tca 1,
Cognitie 2
9
cards
To think or not to think, Petty en cacioppo
Welke aanname doet het elm over d...,
Wat voor variabelen hebben invloe...,
Welke gevoel komt omhoog wanneer ...
10
cards
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Marketing & Technology
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